Hello and welcome to Bliss Out of Home Media, (BOOHM)!
My name is Guido Bliss and for 25 years I have been passionate about OOH. My professional experience has led me to the most exciting brands with the best agencies and has shaped the way I work. As a high-tech specialized agency, the BOOHM team offers a personal and efficient (D)OOH campaign full-service, locally, regionally, nationally and internationally. Our clients include creative and media agencies as well as medium-sized companies.
With VAN BLISS, we also offer another specialized service that explicitly deals with target group analysis, digital media and trend consulting.
I personally stand by my word and the claim to offer the best consulting and service.
BOOHM is looking forward to the challenge, sincerely Guido Bliss.
BOOHM stands for innovative and creative (Digital) Out-of-Home Media.
BOOHM was founded with the idea of offering comprehensive expert know-how, efficient optimisation processes and creativity for (D)OOH.
With the hybrid media strategy approach, the best of both worlds, OOH and DOOH, are efficiently brought together.
BOOHM's spectrum ranges from target group definitions by means of precise geo-analysis, innovative planning tools, powerful buying and optimisation tools for digital and analogue OOH media.
We use innovative advertising and automation technology that ensures performance-oriented and programmatic buying across all available (D)OOH media.
Services
BOOHM is a media agency for creative and innovative (D)OOH.
BOOHM analyses brands, market and competition, differentiates relevant target groups (audiences, territories), evaluates and calculates the efficiency of (D)OOH media and combines them into a homogeneous, effective (D)OOH strategy.
BOOHM develops creative special implementations for (D)OOH media.
Claim
BOOHM believes in the impact of (D)OOH and develops creative and efficient solutions for brands that are convincing.
BOOHM shows what makes sense and is effective for brands and consumers.
BOOHM offers passion, creativity and competence to develop the best solution for the customer.
Promise
BOOHM guarantees a campaign performance VALUE by which we are measured from planning to purchasing.
The basis is formed by powerful tools that cover the entire process from intelligent and precise target group analysis, detailed planning objectives and implementation based on defined KPIs to effective and measurable performance purchasing (optimal price-performance ratio).
Digital Out of Home Media
DOOH is a target group reach medium with a multitude of creative and interactive possibilities.
BOOHM has high-quality DOOH planning and buying technology at its disposal and thus guarantees precise campaign implementation.
The current IDOOH study impressively confirms the effectiveness*of DOOH and its target group versatility:
Every week, the approximately 130,000 public screens in 45 DOOH networks nationwide achieve more than 1.1 billion gross contacts in the population aged 14 and over. This corresponds to a net reach of 81 percent. This means that more than four fifths of all people over 14 living in Germany come into contact with a digital out-of-home advertising medium at least once within seven days.
The weekly reach of the medium among 14 to 19 year olds is 91 per cent, among 20 to 29 year olds even 97 per cent.
Via screens at universities, in fitness studios or at airports, a disproportionately large number of young people, decision-makers and also TV viewers can be addressed via the medium.
Source: IDOOH extract from „IDOOH Public & Private Screens (P&PS)“
BOOHM accompanies your clients on the way to a meaningful DOOH strategy and develops new ways to address target groups effectively and measurably.
A total of over 130,000 screens are available at various touchpoints
Schools, universities & offices approx. 2,000 screens
Cinemas approx. 600 screens
Fitness studios approx. 5,000 screens
Medical practices & pharmacies approx. 10,000 screens
Railway stations approx. 5,100 screens
Airports approx. 2,700 screens
Passenger TV approx. 21,000 screens
Food retail approx. 28,000 screens
Shopping centres approx. 3,300 screens
Consumer electronics stores approx. 40,000 screens
Fast food restaurants approx. 2,100 screens
Tank & Rast approx. 6,000 screens
Street & pedestrian zone approx. 4,600 screens
Analysis and planning (strategy examples)
In this innovative planning approach, target group data is alluded to the OOH single space. This leads to a selective choice of OOH media that have the highest affinity index of the desired target group. This leads to demonstrably clear performance already in the planning phase, which can be evaluated on the basis of KPIs such as budget, CPM, reach, GRP and OTS. On this basis, automated purchasing is then carried out and ensures that the planned performance is purchased immediately without any loss of time.
The strategy: precise and timed contact placement shortly before the possible purchase process at the point of retail. The goal: to confirm awareness and purchase impulses in the relevant decision funnel of the consumer, promptly at the POR in favour of the advertised product.
The focus is on analysing the potential target group down to the house level. This leads to clear planning regions and differentiates exactly meaningful campaign areas, locally, regionally or nationally. Since (D)OOH is an excellent and versatile medium for regional targeting, campaign touchpoints are carried out exactly where the relevant target group moves and stays.
This strategy is perfect for clients who value and prioritise fast and high visibility as well as an attractive price-performance ratio. It is targeted on OOH media, which ensure large-format brand presence and contact intensity. With the Power Package, high contact performance is offered in an economically attractive package.
DOOH is exciting, versatile and sophisticated. BOOHM has powerful advertising technologies that enable real-time creative and performance-oriented campaign management of available digital OOH media. With our systems, we develop holistic strategies for the deployment and measurable success of DOOH campaigns. Our software is perfectly aligned for the implementation of Dynamic Creative Optimisation (DCO), e.g. on a store-by-store basis in pull-in prayer.
The aim is to develop and implement a balanced (D)OOH campaign: visibility, sustainability and profitability are the objectives of a hybrid campaign. The skills and tools of intelligent planning and precise buying are combined to create a campaign that is relevant to the target group. The exciting challenge is to harmoniously orchestrate all available (D)OOH options and to control them in a way that is effective for the target group.
Examples of (D)OOH media
Contact
BOOHM - Media inspires brands
Guido Bliss
+49 163 84 61 210
guido@boohm.de